If working in crisis communication teaches you one thing, it’s the importance of perspective. A quick scan of your favorite news channels will reveal reputation-impacting crisis comes in all shapes and sizes – natural disasters, environmental damage, product recalls, even employees in trouble with the law. Look deeper, and you’ll start to see how social media is playing a critical role. In some cases, it amplifies the crisis, and in others it’s helping a company to identify and respond to it.
